Tiger Beer
The Street Is
Your Stage

TIGER STREET FOOTBALL 2019

        No football star is born playing in glitzy stadiums and fancy fields. So to launch Tiger Street Football 2019, we took football back to where it was born: the streets.

        We launched with a film of Rio Ferdinand paying homage to the streets of Peckham, then released a call-to-arms manifesto film which encouraged street football players around Asia to join Tiger Street Football for the chance to play against heavyweights like Rio, Didier Drogba, Park Ji-Sung, Luis Figo & Roberto Carlos. 

        Fans who weren’t in the area could take part in #HeyRio, a user-generated content series where they can challenge Rio through social media while he got ready for the upcoming Tiger Street Football tournaments.