Samsung
Art of Feeling

CAPTURING THE EMOTION ART BRINGS YOU

       
         When it comes to art, beauty is in the eye of the beholder. That’s why Samsung put a tech spin on the act of perusing artworks at the MOMA (Moscow) and the Leopold (Vienna) as well as other galleries around the world. Exhibition visitors were encouraged to tag each artwork they saw with an associated emotion by scanning NFC labels alongside the artworks.

        At the end of their gallery experience the visitor was presented with a print out of a piece of art generated using the captured emotion data.